Challenges & Solutions
The biggest challenge was shifting from a steady, natural style to one that felt bold and full of energy while still keeping it clean and modern. Through color testing, font exploration, and simplified layouts, we created a design that was both eye-catching and easy to apply across different materials.
The biggest challenge was shifting from a steady, natural style to one that felt bold and full of energy while still keeping it clean and modern. Through color testing, font exploration, and simplified layouts, we created a design that was both eye-catching and easy to apply across different materials.
My Role
Lead Brand Visual Designer
Lead Brand Visual Designer
Results & Impact
The new identity received strong positive feedback from the client. The bright yellow palette and bold font helped Just Bao stand out, delivering a clear and memorable message: “Just Bao, Not Just Bao.”
The new identity received strong positive feedback from the client. The bright yellow palette and bold font helped Just Bao stand out, delivering a clear and memorable message: “Just Bao, Not Just Bao.”
At first, we designed a style with a natural, calming feel, using wood textures and warm tones to create comfort. However, during feedback sessions, we realized this look felt too calm and didn’t match the energy of the target audience. We restarted the design process and developed a more vibrant direction—using bold typography and bright yellow to create a strong, lively presence. The result was a modern, energetic look that stood out clearly from competitors and captured the client’s vision.
