Hi, I’m Yuanyuan Li, a graphic designer based in Queens, New York. I create visual identities and brand experiences that bring clarity, warmth, and meaning to everyday moments.
My work focuses on shaping how people connect with brands, through thoughtful composition, color, and storytelling. I enjoy the process of transforming ideas into visuals that not only look good but also feel authentic and memorable.
Design, to me, is a balance between intuition and structure. I love finding harmony between creativity and logic, whether it’s refining typography, building a brand system, or exploring how design lives across digital and physical spaces.
Outside of design, I find inspiration in small details: the textures of city life, the rhythm of conversations, and the beauty of food and culture. These experiences remind me that design isn’t just about visuals, it’s about how things make people feel.
If you’d like to collaborate or share ideas, I’d love to connect.