The Maiko Matcha NYC x Lavender by the Bay collaboration was designed to capture the essence of a mid-summer dream, blending the soothing scent of lavender with creamy soft-serve ice cream. As the lead visual graphic designer for this event, I crafted visuals that embodied relaxation and enjoyment, evoking a dreamy summer night atmosphere throughout the city. The collaboration featured a street food festival and an exclusive in-store limited-time product, bringing a unique seasonal experience to customers.
