For this project, I served as the lead designer, managing everything from client communication to understanding their goals for both online and offline product promotions. Working closely with the team, I helped bring their vision to life through a visual identity that reflects Maiko Matcha’s core values—Natural, Fresh, and Bright. With its NYC location, the brand’s design blends simplicity and modernity, creating a marketing visual that resonates with the city’s vibrant energy.
